Links to Online Articles on Trust

Excerpt: Simply put, trust means confidence—confidence that others’ actions are consistent with their words, that the people with whom you work are concerned about your welfare and interests apart from what you can do for them, that the skills you have developed are respected and valued by your coworkers and the larger organization, and that who you are and what you believe truly matter in the workplace.

Excerpt: Because of Enron, now anyone in a management position will have to work that much harder proving their trustworthiness. Trust is a key factor needed for effective leadership. The problem today is that you can’t tell or even expect people to trust you ... you must prove it first. In God we trust, but all others bring data.

Excerpt: Relationships do affect a person’s perception of trust in the organization. However, frontline employees’ perceptions of organizational trust are only partially affected by interpersonal relationships. Other factors, such as large-scale change or cultural issues, also contribute to the perception of trust or mistrust.

Excerpt: The operating environment in which an organisation exists needs to be clearly defined so that a culture is created which is able to support the needs of that operating environment. This will result in the organisation creating trust that is specific to the business and its market and built with a purpose - rather than just because it is a nice thing to have.

Excerpt: Management often asks, "How can we build trust in the workforce, and how can we avoid losing it?" Well, it all starts at the very top, since trustfulness - and trustworthiness - can exist only if top management sets the example, and then builds that example into every department and unit.

Excerpt: If getting ahead or merely getting the job done requires constant back watching, we know trust doesn't exist.

Excerpt: In the world of branding, trust is the most perishable ofassets. Polling in recent months show that increasing numbers of consumers distrust not just the obvious suspects – the banks – but business as a whole. In a phone survey conducted from May 26 to July 3 by public relations firm Edelman, only 44% of Americans said they trusted business, down from 58% in the fall of 2007. The shift in sentiment is forcing companies from Ford Motor to AmEx to tweak marketing and focus on rebuilding credibility.